As he rightly points out, even if you get your work published, no-one will read it if it is poorly written -- so what was the point in having it published in the first place?
Nick helps us bring our focus back to writing a story - not just a paper. Science, like any writing, needs to engage the reader, including different fields.
It is essential that you make your manuscript readable. This is where it helps to have an experienced editor to look over it with you, particularly if English isn't your first language.
Click here to view the full article and see his 5 tips to improve the readability of your manuscript.
